O(FourFour) is a fashion-infused activewear label that distinguishes itself through progressive graphic and product design. Kyiv-based, it was founded by a collective of like-minded creatives in 2019. 

We offer a comprehensive selection of goods required for interacting with the environment on so many different levels: water and air, heat and cold in and out of cities. The first releases were devoted to life around water-sports and water itself, we broadened our focus to sport in general and city tourism, but remained true to water on every level.

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